Huong Xuan
Huong Xuan is a long-standing brand of candy fruit for over 40 years. Most people, however, prefer to go to the store over making a purchase on the website. This project aims to redesign the website, update branding color, create a new vision for it.
ROLE
Brand design
Web design
UX Research
Visual Design
CLIENTS
Huong Xuan
Duration
3 Weeks
Problem
Huong Xuan's new customers stay on the website for less than 1 minute. The main reason for dropping off the website is because of the unattractive content and hard browsing products.
Furthermore, most people prefer going to the store rather than making a purchase on the website.
Solution
01.
Redesigned branding identity for consistency (package, logo, label)
02.
Revamped the entire website with a better hierarchy system, focused on user-centered design
Outcome
The design increase user’s interaction with the brand significantly and grow business revenue.
- Conversion rate increased by 12%
- Returned customer increased by 5%
- Average customers’ satisfaction was 4.5/5
Redesign logo and label, packaging
OLD
NEW
PACKAGE DESIGN
.png)
RECTANGLE LABLE
.png)
CIRCLE LABLE
Moodboard
Color & Fonts choice
Information Architecture
Wireframing
Design solution
.png)
HOMEPAGE
A brief introduction to the company
4 categories of products
Price list for wholesale
Popular products
PRODUCT'S CATEGORIES
Filter search
Listing product (contain reviews, price)
DETAILED PRODUCT
Description of product (review, quantity)
Recent view
Related product